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Breeding Grounds: Death Row x Sensi Seeds
Sensi Seeds is honoured to partner with Death Row Records, the legendary hip-hop label that redefined music and culture since its founding in 1991. Known for launching icons like Tupac Shakur, Snoop Dogg, and Dr. Dre, Death Row has recently expanded its influence into the cannabis industry with the same passion for quality and authenticity. This collaboration combines Sensi Seeds’ expertise in genetics with Death Row’s cultural legacy, resulting in a new collection that bridges Amsterdam and West Coast culture.
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Death Row
At the heart of Death Row Cannabis is AK, a seasoned cultivator and breeder with a legacy spanning two decades. Known for his detailed approach and dedication to the craft, AK has been instrumental in shaping some of the most sought-after cannabis products on the West Coast. His philosophy is simple: it’s about the plant and the culture, not just the profit. For those familiar with our founder Ben Dronkers’ motto, 'It’s all about the plant,' it’s immediately clear why this collaboration feels like a match made in heaven."
From his early days in Seattle to his role in California’s post-Prop 64 cannabis scene, AK has consistently prioritised quality over quantity. He’s been influential on notable projects like the Rainbow Sherbert line (such as RS11 and RS54) together with Wizard Trees. Now, as the head of cultivation for Death Row, AK is focused on setting a new standard for premium cannabis.
AK says on the collaboration: “Music and cannabis have always been two of my favourite things in life. So I feel very blessed to have the opportunity to bring two of the most legendary groups in music and cannabis together with Sensi Seeds and Death Row Records.”
Together, we’ve developed five outstanding feminized strains. From the indica-heavy Studio Candy, which features RS54 in its lineage, to the sativa-leaning B-Funk, blending Fruity Juice with Burmese Pie, each strain highlights the best of our shared expertise. Caramel Pineapple, carrying Snoop Dogg’s favourite strain SFV OG, adds a West Coast touch to the collection.
Shared values
Sensi Seeds and Death Row share a deep respect for the cannabis plant and the community it represents. With AK’s leadership, Death Row focuses on fostering a connection between cannabis, culture, and advocacy. This vision complements Sensi Seeds’ decades-long dedication to cannabis education and progress, which makes this partnership a natural next step as Sensi Seeds celebrates its 40th anniversary.